How Atari Planted 30,000+ Trees and Launched a Year-Long Reforestation Program
The Challenge
Atari wanted to make a meaningful environmental impact that went beyond a one-time campaign. With a global community of millions, they needed a partner who could translate customer purchases into real, measurable reforestation, and keep the momentum going year-round.
Atari needed more than a tree-planting widget. They wanted an immersive experience that would turn environmental impact into a core part of their brand story. Their customers are digital-first, design-conscious, and expect the same quality from a sustainability initiative that they expect from a game launch.
The Solution
Using GoodAPI's tree-planting API and Veritree's verification platform, Atari launched with Earth Day, planting 10,794 trees in Kwale, Kenya. The success sparked a year-long commitment that has now surpassed 30,000 trees, with quarterly reforestation projects spanning terrestrial, seaforestation, and agroforestry initiatives across four continents.
Working closely with Atari's team, we designed and built a suite of custom storytelling elements: a dedicated impact landing page that lives on their Shopify store and tells the full story of their reforestation commitment. Here's what we created:
What We Built
Live Impact Counter
A full-screen hero section with a real-time tree counter that updates as customers purchase. Creates immediate emotional impact and shows the scale of collective effort.
30,000+
Trees Planted to Date
Together, we're restoring ecosystems around the world.
See What We're Up ToIn partnership with
+ 
What We Built
Origin Story + Impact Dashboard
A cinematic origin story card that grounds the initiative in a real place (Kwale, Kenya) paired with a data-driven impact dashboard that makes abstract environmental metrics tangible.
It started with 10,794
trees in Kwale, Kenya.
Thanks to our community, in partnership with GoodAPI and Veritree, we planted over 10,000 trees for Earth Day. Every purchase helped make it happen, with one tree planted for each order.
1.07
Hectares Reforested
582
Cars' Worth of Annual Emissions Eliminated
2,677
Tonnes of CO2 Sequestered
What We Built
Quarterly Project Showcase
Each reforestation quarter gets its own rich card with status tracking, location data, and environmental impact highlights. Customers can follow the progress of each initiative throughout the year.
Beyond Earth Day
This year, we're funding reforestation, agroforestry, and ocean restoration projects that strengthen our planet's health.
Terrestrial
Terrestrial reforestation is an effort to restore and expand forested areas on land that have been depleted, degraded, or deforested.
Carbon Sequestration
Biodiversity Conservation
Ecosystem Services
Seaforestation
Seaforestation focuses on the restoration and cultivation of underwater seagrass and kelp forests in marine environments.
Enhanced Water Quality
Habitats for Marine Life
Ocean Health + Sustainability
Agroforestry
Agroforestry combines the cultivation of trees with agricultural crops on the same land, providing ecological and economic benefits.
Enhanced Soil Health
Biodiversity
Land Productivity
What We Built
Community Impact Section
Reforestation isn't just about trees. It's about people. This section highlights the human impact: stable employment, healthcare, and financial access for local workers. It deepens the emotional connection between a purchase and its real-world effect.
Beyond the Trees
This work does more than restore ecosystems. It also supports long-term community wellbeing.
Stable Employment for Local Workers
Health Insurance and Medical Coverage
Access to Financial Services
The Results
What began as a single Earth Day campaign has become a year-round reforestation program. Atari's customers didn't just plant 30,000+ trees. They funded terrestrial reforestation in North America, seaforestation in Kenya and Canada, and agroforestry across Haiti and Senegal. The custom storytelling experience turned a sustainability initiative into a brand moment that customers actively engage with and share.
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