Summit Trail Co Gives Customers a Reason to Spend More by Giving Back More
The Challenge
Summit Trail Co sells premium hiking and camping gear in a crowded market. Competing on price wasn't an option, and loyalty programs felt transactional. They needed a way to differentiate that resonated with their outdoor-enthusiast audience: people who already care about the places they explore.
The Solution
Summit Trail Co built tiered impact into their cart using GoodAPI's REST API. Orders over $75 plant a tree. Orders over $150 plant a tree and fund a square meter of kelp restoration in British Columbia. A progress bar in the cart shows customers how close they are to unlocking the next impact tier, giving them a reason to add one more item.
"Our customers explore wild places every weekend. Now every order helps protect them. The impact tiers were a game-changer for AOV."
The Results
An outdoor gear retailer tied impact tiers to cart value. Bigger orders fund bigger projects, and average order value climbed 18%.
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