€6,000+ raised for animal welfare,
straight from the checkout.
VEGDOG turned every order into a chance to give, and their community answered with far more than spare change.
A brand built on animal welfare, with no way for customers to give.
As a brand built around animal welfare, VEGDOG wanted to involve customers directly in supporting shelters, sanctuaries, and nonprofits, but had no donation or round-up solution in place. They needed something highly customizable, easy to weave into their existing customer journey, and true to their values: the freedom to choose and showcase the exact organizations they wanted to support.
GoodAPI stood out because it gave VEGDOG the flexibility to choose and showcase the organizations they wanted to support, while creating a seamless donation experience for their customers.
Donations, dropped into checkout and fully in their hands.
VEGDOG added GoodAPI donations to their checkout, giving customers a simple way to round up, or give more, at the moment of purchase. Setup was smooth and fully supported, and the team kept complete control over which organizations to feature, including their own animal sanctuary. Whenever they needed a small adjustment, the response came back fast.
“The setup process was smooth, transparent, and well-supported from the beginning. Whenever we’ve needed small adjustments or had questions, the response time has been incredibly fast, and we’ve always felt supported.”
They didn’t just round up. They gave more.
VEGDOG expected most shoppers to round up to the next euro. Instead, a striking share chose to give €3 or even €5, a sign of a community that genuinely wants to help when giving is made easy.
“We’ve been pleasantly surprised by how many customers choose to make larger contributions of €3 or even €5. Our community is genuinely motivated to support animal welfare.”
Multiple non-profits, all chosen by VEGDOG.
VEGDOG supports a range of animal-welfare organizations at checkout, selecting and managing each partnership themselves, including their own sanctuary among the beneficiaries.
Multiple non-profits
VEGDOG supports a range of shelters, sanctuaries, and animal-welfare organizations, selecting and managing each partnership themselves to keep the program true to their mission.
A variety of causes
They draw on the variety of organizations available in GoodAPI’s network, with the flexibility to tailor the lineup to their own initiatives and partnerships.
Their own sanctuary, too
Alongside their partner organizations, VEGDOG’s own animal sanctuary is one of the beneficiaries, so giving reaches both their network and the animals they care for directly.
“Working with the GoodAPI team feels much more like a partnership than simply using a software solution. You’re genuinely open to feedback, willing to discuss ideas, and quick to implement improvements. Having a partner who listens, adapts, and shares your commitment to creating positive impact is incredibly valuable.”
More than €6,000, in a matter of weeks.
Since launching the feature around Easter, VEGDOG has raised more than €6,000 for animal welfare, and the program is still young. With customers regularly choosing to give €3 or €5 per order, participation has exceeded the team’s expectations, and the impact keeps compounding with every checkout.
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