Every order plants a mangrove: how Wheelyshop passed 11,000 trees with GoodAPI
Wheelyshop helps people switch to electric, everyday travel, and with GoodAPI every order now gives something back to nature too.
- Company
- Wheelyshop (VIKADI AB)
- Industry
- E-commerce: e-scooters, e-bikes and spare parts
- Location
- Gothenburg, Sweden
- Markets
- Sweden, Germany, France, Italy, Spain
- Impact
- 11,000+ mangrove trees planted in Kenya
- With GoodAPI since
- February 2025
A greener way to travel, and a way to go one step further
Wheelyshop is an online store for e-scooters, e-bikes and spare parts, based in Gothenburg, Sweden, and serving customers across Sweden, Germany, France, Italy and Spain. Their whole business is about helping people swap the car for cleaner, electric everyday travel.
For a brand built on greener transport, giving back to nature felt like the obvious next step. But it had to fit how Wheelyshop already works. The program needed to be simple to run in their store, transparent enough that customers could trust it, and visible enough that shoppers would actually notice it.
One order, one mangrove tree
In February 2025, Wheelyshop installed GoodAPI. The setup is as simple as it gets: every order plants one mangrove tree in Kenya.
Wheelyshop doesn't keep the impact behind the scenes. They built a dedicated tree-planting page, Plantera träd, where customers can see what their purchase supports. Every scooter, e-bike or spare part becomes part of a story that keeps growing with each checkout.
"At Wheelyshop we help people switch to electric, everyday travel, so giving something back to nature felt like a natural next step. With GoodAPI, every order plants a mangrove tree in Kenya, and we have now passed 11,000 trees. It's simple, it's transparent, and our customers love knowing that their purchase makes a real difference."
11,000+ trees, and one more reason to choose Wheelyshop
Since February 2025, Wheelyshop's customers have planted more than 11,000 mangrove trees in Kenya, one order at a time.
The impact shows up in the customer relationship too. Customers often bring up the tree planting, and they bring it up positively. In a crowded market for e-scooters and e-bikes, it gives shoppers one more reason to choose Wheelyshop: their order gets them moving and plants a tree as well.
Simple
One tree per order, planted automatically. There's nothing extra for the team to manage day to day.
Transparent
A dedicated tree page shows customers exactly what their purchase supports.
Noticed by customers
Customers regularly mention the tree planting, and it has become part of why people buy from Wheelyshop.
Grow your impact like Wheelyshop
Wheelyshop shows how a single, well-chosen action at checkout can add up to thousands of trees and give customers a real reason to come back. Visit Wheelyshop or see their tree-planting page.
Ready to plant a tree with every order? Install GoodAPI and start making an impact with your first sale.
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Ready to plant a tree with every order?
Install GoodAPI and start making an impact with your first sale.