Using Loyalty Lion points for climate and social impact with GoodAPI

GoodAPI + LoyaltyLion Integration Guide

GoodAPI integrates seamlessly with LoyaltyLion, allowing brands to offer sustainability impact rewards such as tree planting and plastic collection directly within their loyalty program. This guide walks you through setup, reward creation, and how customers can track their impact.

Step by step instructions are below or you can follow the video guide here: Video Guide

1. Connect GoodAPI to LoyaltyLion

1. Log in to your GoodAPI app.
2. Go to Integrations → Manage LoyaltyLion.
3. Click Connect and go through the OAuth authorization flow.
4. Once connected, you can begin creating sustainability rewards.

2. Create Sustainability Rewards

Inside GoodAPI, you can create any sustainability impact reward with full flexibility. Examples include planting trees, removing ocean-bound plastic bottles, or combining both.

Example: Plant 10 Trees

1. In GoodAPI, select Create Reward.
2. Name: Plant 10 Trees.
3. Impact type: Trees.
4. Quantity: 10.
5. GoodAPI will show the cost per redemption, so you can assign the right number of loyalty points.
6. Save the reward.

Example: Remove 10 Plastic Bottles

1. In GoodAPI, select Create Reward.
2. Name: Remove 10 Ocean-Bound Plastic Bottles.
3. Impact type: Plastics.
4. Quantity: 10.
5. Cost per redemption will be displayed (example: $0.50).
6. Save the reward.

3. Add Rewards in LoyaltyLion

In a separate tab, open LoyaltyLion so you can easily copy/paste the reward details from GoodAPI into LoyaltyLion

1. Log in to LoyaltyLion.
2. Go to Rewards → Create Rewards → Custom Reward.
3. Copy and paste the following details from GoodAPI:

• Title
• Description
• Fulfillment instructions
• Webhook URL & Identifier

4. Assign the correct point value for redemption.

• Example: set to 1 point for testing, or align with your cost per redemption.

4. Customer Redemption Experience

Once rewards are set up:

1. Customers can claim rewards from your LoyaltyLion widget or dashboard.
2. On redemption, they’ll see fulfillment details (example: “Funds will go to verified reforestation partners”).
3. Rewards are tracked in real time and synced with the customer’s account.

5. Impact Tracking (Customer Account Extension)

A key feature of GoodAPI’s integration is the Impact Hub and Customer Profile Extension, connected to the customer’s account.

• Customers can view total impact made on their profile:
• Example: 16 trees planted, 31 bottles removed.
• Impact Hub shows:
• Project details (tree planting, plastic collection)
• Stories, images, and content from the projects
• Real-time updates after each redemption This provides transparency and keeps customers engaged with the positive impact they are creating. 

Summary

• Connect GoodAPI to LoyaltyLion via OAuth.
• Create rewards (trees, plastics, or both) inside GoodAPI.
• Manually add rewards in LoyaltyLion with provided details.
• Customers can redeem and track impact in real time through their Customer Profile and Impact Hub.

With this integration, your brand can turn loyalty points into meaningful environmental impact keeping customers engaged and building a story of sustainability around every purchase.